Matchbook | Privacy Policy

Last Updated: June 14, 2012

Matchbook, Inc. Privacy Policy

Matchbook, Inc. ("Matchbook") wants you to feel safe in secure when using our app. To that end, we do everything we can to protect your privacy.

This Privacy Policy covers Matchbook's treatment of personally identifiable information ("Personal Information") and other data that Matchbook gathers when you are accessing Matchbook's Service. The Service is not available to individuals who are younger than 13 years old.

What Personal Information Does Matchbook Collect?

Personal Information You Provide to Us: We receive and store any information you enter on our Service or provide to us in any other way. The types of Personal Information collected may include your name, email address, phone number, birthday, Twitter and/or Facebook usernames, use information regarding your use of our Service, and browser information. We automatically receive your location when you use the Service. The Personal Information you provide is used for such purposes as allowing you to set up a user account and profile that can be used to interact with other users through the Service, improving the content of the Service, customizing the advertising and content you see, and communicating with you about specials and new features. We may also draw upon this Personal Information in order to adapt the Services of our community to your needs, to research the effectiveness of our network and Services, and to develop new tools for the community.
Information Collected Automatically: When you use the Service, Matchbook automatically receives and records information on our server logs from your browser or mobile platform, including your location, IP address, cookie information, and the page you requested. We treat this data as non-Personal Information, except where we are required to do otherwise under applicable law. Matchbook only uses this data in aggregate form. We may provide aggregate information to our partners about how our customers, collectively, use our site, so that our partners may also understand how often people use their services and our Service.

How is My Information Shared?

Personal Information about our users is an integral part of our business. We neither rent nor sell your Personal Information to anyone. Matchbook may share your Personal Information only as described below.

Friends: Your "friends" can see the location, time, tags, a note for each of your bookmarks. They can also see your first name and last name and photo. Individuals reading this information may use it or disclose it to other individuals or entities without our control and without your knowledge. We therefore urge you to think carefully about including any specific information you may deem private in content that you create in the Service.
Agents: We employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you. Our agents do not have any right to use Personal Information we share with them beyond what is necessary to assist us, and they provide a comparable level of protection for your Personal Information.
Information Shared with Everyone: If you don’t turn on the sharing features, Matchbook remains very private. You will notice sections of the site that say things like ‘100 people have bookmarked this place and tagged it with groups>trendy>hipster’. We use your bookmarks and tags to aggregate this information. This data is anonymized and other users can not tell that it is coming from you.

Matchbook Features

The Matchbook service also has the following features that may allow you to share your information with others. Please remember that if you choose to provide personal information using certain features of the Service, that information may be available to the wider Matchbook community, or may be published on the Matchbook website, which is subject to indexing by third party search engines.

Connecting to your Twitter or Facebook accounts
Posting to Twitter of Facebook
Inviting others to join Matchbook
Using Third Party Apps. Use of third party apps developed using our API are subject to the terms of use and privacy policies of such third party developers. Certain Personal Information may be made available to third party developers if you or your "friends" use these third party apps. You should review the policies of third party apps and websites to ensure that you are comfortable with the ways in which they use the information you share with them. We do not guarantee that they will follow our rules or our Privacy Policy.

Sharing with Partners, in connection with business transfers, and for the protection of Matchbook and others:

Our Partners: In addition to the data sharing described above, we enter into relationships with a variety of businesses and work closely with them. In certain situations, these businesses sell items or provide promotions to you through Matchbook's Service. In other situations, Matchbook provides services, or sells products jointly with these businesses. You can easily recognize when one of these businesses is associated with your transaction, and we will share your Personal Information that is related to such transactions with that business.
Business Transfers: If Matchbook or substantially all of its assets are acquired, or in the unlikely event that Matchbook goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party.
Protection of Matchbook and Others: We may release Personal Information when we believe in good faith that release is necessary to comply with the law, including laws outside your country of residence; enforce or apply our conditions of use and other agreements; or protect the rights, property, or safety of Matchbook, our employees, our users, or others. This includes exchanging information with other companies and organizations (including outside of your country of residence) for fraud protection and credit risk reduction.

Adding Your Home Address As A Venue: You should be aware that if you or your friends add your home as a new venue in the Service database and that information is published on the Service (for example, via a user bookmarking that home venue), that information may be available to others and may be published by third parties without our control. To request removal of a venue from the Matchbook database (including your home address) please email us at contact@matchbookit.com
Email Communications: If you do not want to receive commercial email or other mail from us, please unsubscribe at the bottom of the email. Please note that if you do not want to receive legal notices from us, such as notices regarding this Privacy Policy, those legal notices will still govern your use of the Matchbook Service, and you are responsible for reviewing such legal notices for changes. We may receive a confirmation when you open an email from Matchbook if your computer supports this type of program. Matchbook uses this confirmation to help us make emails more interesting and helpful and improve our service.

What About Cookies and Similar Technologies?

Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your browser to enable our systems to recognize your browser and tell us how and when pages in our site are visited and by how many people. Matchbook cookies do not collect Personal Information, and we do not combine the general information collected through cookies with other Personal Information to tell us who you are or what your email address is. Most browsers have an option for turning off the cookie feature, which will prevent your browser from accepting new cookies, as well as (depending on the sophistication of your browser software) allowing you to decide on acceptance of each new cookie in a variety of ways. For more information about cookies and how to refuse them, click here. Ads appearing on the Service may be delivered to users by our advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Matchbook and its service providers and does not cover the use of cookies by any advertisers. Matchbook uses Google Analytics to better understand who is using the Service, and how people are using it. Google Analytics uses cookies to collect and store anonymous information such as time of visit, pages visited, time spent on each page of the website, IP address, and type of operating system used. We use this information to improve the Service and make it appealing to as many users as possible. Google has developed a browser plugin to allow you to opt-out of Google Analytics' tracking software.

Is Personal Information About Me Secure?

Your Matchbook account Personal Information is protected by a password for your privacy and security. You need to prevent unauthorized access to your account and Personal Information by selecting and protecting your password appropriately, and limiting access to your computer and browser by signing off after you have finished accessing your account. Matchbook endeavors to safeguard user information to ensure that user account information is kept private. However, Matchbook cannot guarantee the security of user account information. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time. The Service may contain links to other sites. Matchbook is not responsible for the privacy policies and/or practices on other sites. When linking to another site, you should read the privacy policy stated on that site. This Privacy Policy only governs information collected on the Service.

International Users

If you are located outside of the United States, please note that this site is hosted on our computer servers in the United States. Therefore, your information may be processed and stored in the United States. As a result, United States federal and state governments, courts, or law enforcement or regulatory agencies may be able to obtain disclosure of your information through laws applicable in the United States. Your use of this site or the Service or your submission of any Personal Information to us will constitute your consent to the transfer of your Personal Information outside of your home country, including the United States, which may provide for different data protection rules than in your country.

What Personal Information Can I Access?

Matchbook allows you to access the following information about you for the purpose of viewing, and in certain situations, updating that information and ensuring that it is accurate and complete. You can access this information on the Matchbook app by visiting the Friends>Following>Profile tab. This list will change as our Service changes.

Password
Phone number
Email address
Other User profile information (for example photo)
Bookmarks

Will There Be Changes To This Privacy Policy?

Matchbook may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make material changes in the way we use Personal Information, we will notify you by posting an announcement on our Service or sending you an email. Users are bound by any changes to the Privacy Policy when they use the Service after such changes have been first posted.

What If I Have Questions Or Concerns?

If you have any questions or concerns regarding privacy using the Service, please send a detailed message to: contact@matchbookit.com. We will make every effort to resolve your concerns.